My Style: No Touch Ups Required – Aerie Real

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I received an Aerie gift card as part of my relationship with the Quality Blue Community. All opinions expressed are my own.

I’m all about being real in photographs.  When I post my photos here, I don’t touch them up. If I have a blemish, I do my best to cover it up before the photograph but I don’t Photoshop it out of my picture. If I happen to have a few more gray hairs showing today than last week, you’re going to see those too. I think fashion and beauty should be real and people should feel it’s attainable by everyone. There is nothing more damaging to a person’s self confidence and self esteem than to compare themselves to some one who has been Photoshopped or airbrushed. People aren’t perfect – even models.

My Style: No Touch Ups Required – Aerie Real

Aerie Real is an initiative by American Eagle. Aerie Real is all about women naturally looking their best – no retouching, no Photoshop, etc. Aerie has vowed to not retouch models – when they take the picture of a model in the product, that is how the picture will be presented. They believe there is no such thing as a perfect beach body. Whether you are flat or curvy, the body you see on their site and in their ads, is untouched.

Check out some of the cute Aerie fashions that I found on their website.

Aerie Scoop Neck Burnout T-Shirt #AerieReal

Aerie Scoop Neck Burnout T-Shirt in True Black

Aerie Embroidered T-shirt #AerieReal

Aerie Embroidered T-shirt

Aerie Scoop Neck Burnout T-shirt Mint #AerieReal

Aerie Scoop Neck Burnout T-shirt Mint

Yes, I’m working on getting in better getting in better shape. Yes, I’m 47 and proud of it. I like shopping the Aerie site and knowing that the photos there are of real people with real bodies – bodies that aren’t perfect. It gives me the self confidence to put on a swimsuit this summer. It helps me feel more comfortable sharing photos of myself on this blog – knowing that there are real people out there that have less than perfect bodies too.  I like knowing that when my daughter, or another young woman, shops on the Aerie website, she sees real people and not airbrushed photographs.

Make sure you visit the Aerie website and if you purchase something and share a photo of yourself wearing it on Instagram with the hashtag #AerieReal, you can be on their website too.

Comments

  1. That’s a great campaign!
    I thought Aerie was AE’s kids/teens division at first but I think I’m wrong on that.

  2. That mint green is a lovely color on you. I think this is a wonderful way to showcase their clothing. The wrong message is being given to young girls.

  3. Jenna Wood says

    I recently read a bit about this initiative and think it is great; though their models would be gorgeous without any makeup and in the worst lighting, it is a step towards transparency I think the fashion industry is sorely lacking. I also have to say I own some American Eagle clothing and those pieces are softest clothes I own!

  4. I have not shopped at Aerie before. Their stuff looks very soft and comfortable. That grey top is totally me!

  5. Bravo to Aerie!  THat’s a great campaign.  You sure look beautiful in their clothes.  Great photos.  Some of your best. 

  6. The mint color looks so good on you!! I love the styles!

  7. its hard to remember some times that real bodies aren’t perfect. Those outfits look really nice!

  8. LOVE that Aerie is doing this! Photoshopping has really gotten out of hand.

  9. Photoshopping is out of hand, i would much rather see what is real, not artificial.

  10. There’s entirely too much air brushing and editing with the images we see in the fashion industry. Thanks for keeping it real with your photos!

  11. I had not heard of Aerie Real before now. But I love the look of their clothes so I’m off to check them out.

  12. Their clothing is pretty and looks very comfortable.  I like your style!

  13. LisaLisa says

    You look so cute and comfy in all those outfits! I have never heard of Aerie before now, I will have to check them out. Awesome photo’s.

  14. That is so good to know – I hate shopping at the store where everything is tailored to perfect bodies

  15. You outfits are really cute! I love that Aerie is doing this!  

    Jill
    dousedinpink.blogspot.com