Ouidad Creates Curls on the Catwalk

Last Updated on September 6, 2021 by Ellen Christian

Ouidad Creates Curls on the Catwalk
New York Fashion Week 2011

This season, Ouidad was the official sponsor of two high profile shows – Rebecca Minkoff and Tara Subkoff for IMITATION. Ouidad kicked off NY Fashion Week 2011 with the Rebecca Minkoff show, the inspiration was a throwback 60’s vibe with a gypsy feel, and Ouidad’s “morning after” long, loose tousled styles were the perfect compliment to the collection. To get the look, Ouidad used PlayCurl Volumizing Foam and Climate Control to give models a less polished “urban gypsy” look.

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Below are some key images from the Rebecca Minkoff Show:

Photographs by Kristen Somody Whalen.

Gorgeous huh?

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