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The Laura Mercier Ovarian Cancer Fund (LMOCF) was started by Laura Mercier, founder of Laura Mercier cosmetics, and Claudia Poccia, President & CEO of Gurwitch Products, the brand’s parent company, because both women’s lives were touched by loved ones who faced ovarian cancer. In 2011, Poccia lost her younger sister, Laura Lia Murray who was only 39 years old, to the disease. Mercier has witnessed her dear friend, Ranee Flynn bravely battle ovarian cancer for years.
National Wear Teal Day
Last September, they, along with their colleagues at Laura Mercier cosmetics, launched the LMOCF with the mission of educating women about the disease, supporting those who were undergoing treatment, and funding research for a cure. This year, in order to support the cause, Laura Mercier will donate 100 percent of the profits from the sale of three products to the Fund. Additionally, anyone may make a direct donation to the Fund through its dedicated website, www.lmocf.org. The new products, which launched this month, are outlined below.
You can look and feel beautiful, inside and out, knowing that you have supported a cause which helps women. This Friday, September 6 is National Wear Teal Day. Please try to incorporate teal in your wardrobe for the day and share an image of the look using the special hashtag #LMOCFTEAL.
BONNE MINE HEALTHY GLOW FOR FACE & CHEEKS CRÉME COLOUR PALETTE
The Laura Mercier Bonne Mine Healthy Glow for Face & Cheeks Crème Colour Palette is an easy way to achieve a sun-kissed glow. This ultra-sheer, blendable and portable palette was inspired by Laura Mercier’s work with celebrity clients, who wanted a universal compact that would “wake-up” their skin.
Retail Price: $48, LauraMercier.com, permanent
MATTE RADIANCE HEALTHY GLOW BAKED POWDER & MINI FACE BRUSH
Created to give skin an on-the-go, healthy, sun-kissed glow, this duet features an exclusive shimmering pink shade of Matte Radiance Baked Powder, plus a Mini Face Brush for flawless application. Use the petite and portable powder for an effortless glow – just dust on the radiant, soft pink shade on the places that the sun naturally hits – the cheeks, nose and forehead.
Retail Price: $36, LauraMercier.com, limited edition
LIP GLACÉ IN KISS OF HOPE
A high-shine, perfectly pigmented lip gloss with rich, long-lasting colour and brilliant shine that creates the appearance of fuller lips. The Laura Mercier Lip Glacé in Kiss of Hope is a shimmering peachy-pink shade that virtually enhances any skin tone by creating a subtle contrast in texture.
Retail Price: $24, LauraMercier.com, limited edition
WHY IT MATTERS
- Ovarian cancer is the leading cause of death among gynecological cancers in the United States.*
- Ovarian cancer is the fifth leading cause of cancer death among American women.*
- Know your family history. Up to 15% of all ovarian cancer is hereditary and there are things you can do to reduce risk for yourself and your family.*
- The American Cancer Society estimates that 22,280 new cases of ovarian cancer will be diagnosed in the United States in 2012; 15,500 women will die of the disease.
- Most women newly diagnosed with ovarian cancer already have advanced disease.*
Source: Dr. Carol Aghajanian/Memorial Sloan-Kettering Cancer Center
Ellen is a busy mom of a 22-year-old son and 27-year-old daughter. She owns 5 blogs and is addicted to social media. She believes you can feel beautiful at any age and any size. She shares healthy, realistic beauty and fashion information geared toward women over the age of 40. If you’d like to work together, email firstname.lastname@example.org to chat.